Industry
As the cost of hardware and internet connectivity continues to drop, an increasing amount of traditional static signs will be converted to digital: billboards, rate boards, in-store signs, way-finding maps, menu boards and bulletin boards.
ORGANIZATIONS IMPLEMENT DIGITAL SIGNAGE WITH THE FOLLOWING GOALS IN MIND:
- To more quickly disseminate relevant messaging.
- To reduce costs associated with the creative, print and distribution of static signage.
- To become more green and reduce the amount of paper associated with printing static signs.
Industry research reveals that a viewer is more likely to notice, receive and act on a message that is presented on digital screens. A digital signage network is a smart investment that will redefine the way you communicate with your audience.
A number of recent white-paper studies and reports have been released by independent research firms that take a close look at the effectiveness of digital signage in various market applications. Feel free to download or contact Zero-In for access to this valuable research when determining if a digital signage solution is right for your organization.
| Implications for Retail Adoption of Digital Signage Systems |
|
|
|
Research Provided By: Platt Retail Institute | |
| Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness |
|
|
|
|
Research Provided By: Platt Retail Institute | |
| Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising |
|
|
|
|
Research Provided By: Platt Retail Institute | |
| Deployment and Test of a Retail Digital Communications Network by the United States Postal Service |
|
|
|
|
Research Provided By: Platt Retail Institute | |
| Impacting the Customer Experience at a Bank Branch Through a Digital Communications Network |
|
|
|
|
Research Provided By: Platt Retail Institute | |
| Test Results From a Bank Branch Digital Communications Network |
|
|
|
|
Research Provided By: Platt Retail Institute | |
