Industry


As the cost of hardware and internet connectivity continues to drop, an increasing amount of traditional static signs will be converted to digital: billboards, rate boards, in-store signs, way-finding maps, menu boards and bulletin boards.


ORGANIZATIONS IMPLEMENT DIGITAL SIGNAGE WITH THE FOLLOWING GOALS IN MIND:

  • To more quickly disseminate relevant messaging.
  • To reduce costs associated with the creative, print and distribution of static signage.
  • To become more green and reduce the amount of paper associated with printing static signs.

Industry research reveals that a viewer is more likely to notice, receive and act on a message that is presented on digital screens. A digital signage network is a smart investment that will redefine the way you communicate with your audience.

A number of recent white-paper studies and reports have been released by independent research firms that take a close look at the effectiveness of digital signage in various market applications. Feel free to download or contact Zero-In for access to this valuable research when determining if a digital signage solution is right for your organization.


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Implications for Retail Adoption of Digital Signage Systems Order Now
Read More Research Provided By: Platt Retail Institute
Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness Order Now
Read More Research Provided By: Platt Retail Institute
Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising Order Now
Read More Research Provided By: Platt Retail Institute
Deployment and Test of a Retail Digital Communications Network by the United States Postal Service Order Now
Read More Research Provided By: Platt Retail Institute
Impacting the Customer Experience at a Bank Branch Through a Digital Communications Network Order Now
Read More Research Provided By: Platt Retail Institute
Test Results From a Bank Branch Digital Communications Network Order Now
Read More Research Provided By: Platt Retail Institute
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